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Middletown Marketing Students Support Butler Tech Cosmetology Students

By Jeremy West

Update

It started with a simple idea. What if students could learn by working with real people, solving real problems, and creating something that actually matters?

That idea turned into a powerful partnership between Butler Tech’s Cosmetology program and Middletown High School’s Marketing students, led by Miranda Back and Abby Mitchell at Butler Tech and Andy Mitchell at Middletown High School.

This collaboration is also a strong example of how Butler Tech instructors are finding innovative, cross curricular ways to embed entrepreneurial thinking into their programs, giving students experiences that reflect the real world.

On the first visit, the energy was immediate.Three students, including Cosmetology Students from Butler Tech, sit around a round table in a modern school lounge, chatting and working on a laptop. Skateboard art decorates the walls and large windows look into a busy hallway.

Marketing students walked into Butler Tech not just as students, but as professionals in training. They sat down face to face with cosmetology seniors who are preparing to enter the beauty industry. These were not surface-level conversations. They talked about personal style, future goals, and the kind of brand each cosmetology student wanted to build for themselves.

For many students, it was the moment everything started to feel real.

“This is the most fun I have had on a field trip before,” one student shared. Another added, “Working with the cosmetology students has been really cool. You can tell they want to be skilled at what they do.”

Across the room, cosmetology students felt it too.

“I am looking forward to what they create,” one said. “It’s really cool they get to do a project like this, and we were picked to work with them.” Another added, “What an exciting opportunity for us to be selected for. I can’t wait to see what the marketing students are able to deliver.”

After that first meeting, the work shifted back to Middletown High School. But something was different.

Students were no longer designing for a grade. They were designing for a person.

In Andy Mitchell’s classroom, Marketing students began creating custom business cards and promotional flyers, each one built around the identity of their cosmetology partner. Every decision mattered. Colors, fonts, layout, messaging. It all had to reflect someone else’s vision.

“Seeing what they do, then working on marketing for them, made this so much more real,” one student said.

At Butler Tech, Miranda Back and Abby Mitchell watched their students step into a new level of confidence, knowing that someone else was helping bring their brand to life. The connection between programs turned into something more than a project. It became a shared investment in each other’s future.

Even after the first visit, the impact was clear.

“The Middletown students were so responsible and organized,” Abby Mitchell shared.

Now, both groups are looking ahead to the final step. Marketing students will return to Butler Tech to present their designs, bringing the project full circle. There is already excitement building, not just for the presentations, but for what comes next. Underclassmen will see the work, learn from it, and raise the bar for future classes.

This is what learning can look like when classrooms connect.

It is collaboration. It is creativity. It is students realizing that their skills have value beyond school.

And most importantly, it is a glimpse into the future they are already beginning to build.

A group of 19 Butler Tech cosmetology students pose together in a brightly lit classroom, with orange and blue flags hanging above. Seven sit in the front row, and twelve stand behind them, all smiling at the camera.
Three Cosmetology Students from Butler Tech sit around a small table with a laptop and drinks in a modern classroom, engaged in discussion. A whiteboard and bright green wall are visible in the background.
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